Supplement rules: EU vs UK labels, claims and limits
A supplement sold in London, Berlin and Chicago can contain the same powder and carry three completely different labels. The difference is claims law and permitted source forms, not the ingredient. This guide explains what European rules allow, where the UK and EU have started to diverge, and how to read what is actually on the pack.
Researched by DoseRoutine Research TeamReviewed for accuracy by Nicholas Alexander, RSE, SO, PMPLast updated Educational reference only — not medical advice. Always confirm dosing and safety decisions with a licensed clinician.
Two systems that still look almost identical
The UK kept EU food law on leaving the EU, so the starting point is the same in both places — but the two sets of rules have begun to move apart.
- In the EU, food supplements are governed by Directive 2002/46/EC, which sets which vitamin and mineral sources may be used and what the label must say.
- In Great Britain, the equivalent rules are the Food Supplements Regulations 2003 plus retained EU law; Northern Ireland continues to follow the EU framework for food.
- Neither system licenses a supplement. There is no approval step before sale: the business placing it on the market is responsible for its safety and its labeling.
- Enforcement is local — trading standards in the UK, national food authorities in EU member states — which is why identical products can be treated differently in different countries.
Why European labels say so much less than US ones
The single biggest difference a shopper notices is wording, and it comes from claims law rather than from the ingredients.
- Regulation (EC) 1924/2006 allows only claims that appear on the authorised EU register, and Regulation (EU) 432/2012 contains the permitted general-function list.
- Every authorised claim has conditions of use — usually a minimum amount per serving — and the exact approved wording or something with the same meaning.
- Most botanical claims are still on hold and have never been authorised, which is why a herb can be sold but not described.
- Health claims referring to treating or preventing disease are prohibited outright; a product making one is being sold as an unlicensed medicine.
- The retained UK register is now maintained separately, so a claim can be permitted in one place and not the other.
Maximum levels and novel foods
Two more differences catch people out when they buy across borders: how much of a nutrient a capsule may contain, and whether the ingredient is allowed at all.
- Maximum permitted vitamin and mineral levels have never been harmonised across the EU, so national limits differ — a strength sold freely in one member state may exceed the limit in another.
- An ingredient not consumed to a significant degree in the EU before May 1997 is a novel food and needs authorisation before sale.
- The UK now runs its own novel foods register, so an authorisation in one jurisdiction does not automatically carry to the other.
- This is the usual reason a US supplement cannot lawfully be sold in Europe: not safety data, but claims wording, an unpermitted source form, or novel food status.
How to read a UK or EU supplement label
The label carries more information than it appears to, once you know the order.
- Look for the amount of the nutrient per recommended daily portion, and the percentage of the nutrient reference value where one exists.
- For minerals, check the elemental amount rather than the weight of the compound — 500 mg of magnesium citrate is not 500 mg of magnesium.
- The source form must be one of the permitted sources listed in the annexes; an unusual form is worth checking.
- A warning not to exceed the stated recommended daily dose, and a statement that supplements do not replace a varied diet, are both required — their absence suggests a product outside the system.
- If you take several products, the amounts stack. Recording what you actually take is the only way to see the total.
Frequently asked
Are supplements regulated differently in the UK and the EU?
They start from the same framework, because the UK retained EU food law. Since then the UK has kept its own claims register, novel foods register and guidance, so divergence is growing. Northern Ireland continues to follow the EU rules for food.
Why can't European supplements say what they do?
Because EU and UK claims law only permits wording from an authorised register, with defined conditions of use. Most botanical claims have never been authorised and remain on hold, so the label can name the ingredient but cannot describe a benefit.
Is a supplement approved before it goes on sale in Europe?
No. There is no pre-market license for a food supplement. The business placing it on the market is legally responsible for safety, composition and labeling, and enforcement happens afterwards through national authorities and trading standards.
Why is a US supplement not sold in the EU?
Usually one of three reasons: the claims on the pack are not authorised in Europe, the vitamin or mineral source form is not on the permitted list, or the ingredient counts as a novel food and has no authorisation.
References
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DoseRoutine is educational and does not diagnose, prescribe, or recommend a dose. This page summarises food law in general terms and is not legal advice. Rules change and differ by country — check the current position where you live.
